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Monday, November 20, 2006

Garlinghouse's Relative Incrementalism

Sure, Yahoo senior VP Brad Garlinghouse seems pretty radical with his lengthy memo that proposes eliminating redundancies and creating a bunch of newly-conceived business units pretty much from the ground up.

But he's nowhere close to me. I proposed making the whole company into one big ol' search page for a month. (OK, Yahoo, you can still run ads next to search results, so in addition to the search group, half the new Burbank campus would stay open to handle the YSM side. In fact, maybe it would have to expand.)

I think that's why I'm not in charge of a big company. And besides, I don't like the sounds of "Chainsaw Goodman."

Finally, on Garlinghouse's demand that we should all stop liking peanut butter, I can't go along. If it's a metaphor, fine, but make it Nutella. I'm happy to hate that.

Posted by Andrew Goodman
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