Google's having a slow time making inroads into the print ad space, but the announcement of their deal with 50 major newspapers is certainly a big push forward. If the auction model does catch hold in print advertising, it'll offer unprecedented efficiencies. It will also change the way these businesses think about ad sales.
Call it disruptive to say so, but when ad placements can be bought in an automated auction run by a third party, a significant portion of today's print ad salespeople had better start brushing up their resumes.
If ads show ROI, they sell themselves, for exactly what they're worth. Under perfect marketplace conditions, etc.
Posted by Andrew Goodman
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