Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Tuesday, December 05, 2006

SES Chicago: Quick Hits

Some of the live-blogger posts will be more comprehensive, but here's some quick takes.

According to one rep from Incisive Media, a large proportion of this year's attendees are first-timers. This has meant, I believe, a high degree of satisfaction with sessions that are geared towards beginner to intermediate search marketers. Matt van Wagner, who co-presented Paid Search 101 with Dana Todd, discovered that the entire audience for that session really was in the right room. Tons of folks are really just looking for an introduction.

Somewhat typical, if surprising, was the furniture retailer I bumped into at the Yahoo! party (and when am I not at a Yahoo party?). He mentioned he was spending a scant $100/mo. on paid search, just dipping his toe in that water. "I just hate giving a dollar to Google or Yahoo," he said. That, of course, assumes there is some other legitimate way to consistently drive traffic to your company's site. He was considering it, and wondering what the right amount of money would be to run a few tests to get a campaign optimized. That's the right type of thinking - but it also indicates that it hasn't happened yet, which augurs for continued growth both in conference learning and in spending on paid search.

The session on Ads Quality in which I spoke along with Joshua Stylman and Jonathan Mendez, was fuller than you would expect, in one of the larger session rooms. Many advertisers who weren't in that room and who aren't paying attention will take some time to crack that nut.

Currently Yahoo is holding a networking lunch & learn to intro their Panama platform here. As I walked past, the room was already starting to fill beyond capacity. Because this is a "sponsored" type (or at least large-company-sponsor related) lunch that is in parallel with the standard lunch, you wouldn't necessarily expect attendees to attend (interruption marketing vs. lunching with pals)... but they're doing so. They want to hear the message.

I just finished moderating a panel on domain type-in traffic and the like. The CEO of Moniker.com, Monte Cahn, spoke extensively. Shorter presentations were offered by Jon Lisbin of Point-It (from the SEM agency side), Andrew Beckman of SearchAdNetwork, Josh Meyers of Yahoo, and Hal Bailey of Google. As moderator, I vow to be moderate. But a key takeaway from the Q&A is clearly this: Jon (backed up by at least a couple of audience members) argued for site exclude capability and challenged both Yahoo and Google to do better at this. With Google, it looks like parked domain traffic and the like are offered through "search partners" and not the content network, meaning that exclusion is only something you could negotiate outside the platform, going through your AdWords rep. But Jon's agency rep noted that two major sources of this traffic were "unexcludable." Hal Bailey claimed a very recent decision had been made (one wondered if it was right on the spot) to make "any site excludable." FWIW, Lisbin was smart enough to show a screen shot of the communication from his agency rep, so basically, he had them dead to rights.

Yahoo's Meyers noted that new control features would be coming down the pike as Panama rolled out, but gave few specifics and made no tangible promises. Both Yahoo and Google maintain that this traffic is "search-like," and have no plans to move it into the content network or its own category.

My comment would be: at least, if you say you're going to offer fuller-featured site exclusion controls, do what you say, Yahoo and Google. I think I speak for nearly all advertisers when I say: we're waiting for you to come through here.

Back in awhile.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX East

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Off topic, yet relevant

Danny's Goodbye Post from Search Engine Watch: Sho...

Holiday Time, Quality Time: Two-and-a-Half Questio...

Adversarial Indexing: There's No Such Thing

Right About Something for Once: Google Answers Fiz...

It's Not a Google "Slap"

After Panama-in-Canada Launch, Two Thoughts for Tw...

The Perils of "Live Site Clinic" Sessions

Trickster Wanted. Pay: None, Til Exit

Nickelback: Huge in Brazil

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved