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Sunday, January 07, 2007
Two years ago we wrote about ViewTracker by Sellathon, an app that helps eBay sellers grok their referral traffic to better understand their online promotional ROI. Sellathon was recently acquired by a company called Auctiva.
As Sellathon's literature aptly points out, with rising listing costs and decreasing findability, sellers need to take steps to optimize their auction participation.
If you've heard the horror stories, like newbie sellers losing money on every sale - on high volume - until belatedly discovering their errors to stem the six-figure red ink... you know that eBay isn't what it used to be. Only those who optimize will come out unscathed.
Posted by
Andrew Goodman
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D'oh!
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