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Friday, January 05, 2007

Five Things, Continued

Next victims of "Five Things You Didn't Know About Us": Dean Towers and Cory Kleinschmidt.

I've known Dean since university days, when he was a Wallace Knight and I lived next door in Taylor House (University College, University of Toronto). If you'd have suggested then that we'd someday be working together as world-beating pioneers in the field of Internet advertising, we'd have laughed and laughed, and had another beer. Then again, back then there was no Internet advertising. I believe I sent my first e-mail in 1988, to a statistics professor who got university addresses for my class. In 1999, Dean was "around" as an adviser and supporter as I founded Page Zero Media, and formally joined as a co-founder as consulting work began trickling in in 2001. The trickle turned into a much steadier flow after 2003.

Cory and I (strangely, in part due to research for a business venture cooked up in 1998 by Dean and I, during the dot com bubble) met virtually in 1999, quickly deciding to co-found Traffick.com as a "fun hobby" (which it continues to be) in Sept. 1999. In 2006, Cory formally joined Page Zero Media as our Director of Web Development, supporting client site redesigns, landing page testing, and a top-secret SEO Division which is still being built up. What's amazing about Cory is his versatility in helping clients achieve usability and brand image goals. He understands the need to make the business case for web design projects, and executes on it. Yes, he's one of those people who can do both coding and design. Amazing.

Here are the guys' trivial personal anecdotes: :)

Buffalo Bills 'R' Us Dept.: Dean writes: "I played in the Ontario basketball championship senior year in high school. The team, from a town of only 2000, was a Cinderella story. They had never made it before, so going to play the 'big city' teams was big news. The table was set, not unlike the movie Hoosiers - except for the fact that the team was drubbed by 40 points a game. I did chip in with about 8 points, or 20% of their entire team's tournament offense so I consider it the highlight of my basketball career."

I guess you ought to take it with a grain of salt if Dean tells you a campaign's going to be a "slam dunk."

He's a poet, and I didn't know it, dept.: "Until he became married with children, Cory Kleinschmidt had aspirations of becoming the Poet Laureate of the United States. A lifelong dreamer and sentimental naturalist, he began writing poetry in high school and won several poetry competitions at the University of Missouri in the early '90s. Cory writes about topics such as the quite serenity of nature, greatness lost, and decay and redemption in a non-rhyming, heavy alliterative style that uses muted yet powerful words to build short, punchy vignettes."

I'm going to go out on a limb to guess that these verses are much better than my annual "'Twas the Night Before Football" poetry, written for the exclusive viewing pleasure of my fantasy football mates. For sure, they likely contain fewer bad words.

We're not done yet! Two more to go...

Posted by Andrew Goodman




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