In my continuing effort to drill down on the potential endgame in search market share, I just got off the phone with the CEO of an analytics firm. I heard some wild things, like - in some verticals (maybe many), a ranking on PAGE SIX of Google's SERP's will refer you as much traffic as a Page 1 MSN Search ranking.
In light of this, Steve Ballmer's bold talk about facing the threat of Google... now... seems weak to say the least.
On my wish list for 2007: definitely to see life simplified for marketers. MSN Search, drop adCenter and please partner with Yahoo and let us go back to buying this inventory through Overture/YSM/Panama. As great as it may sound on paper to have all these competing platforms, it's actually just a pain. Certainly a deeper-than-normal partnership would be required to bring the strengths of the two companies together - Microsoft can contribute demographic profiling to the mix - but it would be nice to see it happen.
Posted by Andrew Goodman
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