Traffick - Search Engine Enlightenment

Search Engine Enlightenment

Search »
Mastering Yahoo Panama Book
    Home  |   About Traffick   |   Traffick Directory   |   Article Archive   |   Internet News   |   RSS   |   Contact Us

Tuesday, January 30, 2007

Microsoft Bulls Ahead

In my continuing effort to drill down on the potential endgame in search market share, I just got off the phone with the CEO of an analytics firm. I heard some wild things, like - in some verticals (maybe many), a ranking on PAGE SIX of Google's SERP's will refer you as much traffic as a Page 1 MSN Search ranking.

In light of this, Steve Ballmer's bold talk about facing the threat of Google... now... seems weak to say the least.

On my wish list for 2007: definitely to see life simplified for marketers. MSN Search, drop adCenter and please partner with Yahoo and let us go back to buying this inventory through Overture/YSM/Panama. As great as it may sound on paper to have all these competing platforms, it's actually just a pain. Certainly a deeper-than-normal partnership would be required to bring the strengths of the two companies together - Microsoft can contribute demographic profiling to the mix - but it would be nice to see it happen.

Posted by Andrew Goodman
| | Permalink

Digg this Traffick post Grab the Traffick RSS feed  

 

View Recent Posts

 

The Traffick Search Engine Directory ::
» Internet Marketing
» Internet Tools
» Search Engines
» Web Browsers
» Web Portals
» Webmaster Tools
» About the Directory
» Add URL
» Traffick Report: Flock

Page Zero Seminar - May 15, 2008 - Winning the Paid Search Game

:: STAY CONNECTED ::


:: SEM 2.0 GROUP ::


Join the SEM 2.0 discussion group
1,500 high quality members, and growing!

 

:: TRAFFICK NEWSLETTER ::


Enjoy the occasional outbursts that Traffick newsletter readers have enjoyed since 2000! Subscribe below...

FIRST NAME:

LAST NAME:

EMAIL ADDRESS:


:: PREVIOUSLY ::

 Recent Posts

:: FRIENDS O' TRAFFICK ::


» Battelle's Searchblog
» HighRankings
» IE Blog
» Inside AdWords
» Matt Cutts' Blog
» MozillaZine
» PaidContent.org
» Search Engine Blog
» Search Engine Guide
» Search Engine Watch
» SEM 2.0 Group
» Seth's Blog

» Yahoo! Search Blog




© 1999 - 2007 Traffick.com. All Rights Reserved

Home - About Traffick - Newsfeeds - Directory - Articles - Site Map - Send to a Friend - RSS Feeds