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Wednesday, January 03, 2007

Monster Chiller Horror Post - See Occam's Razor Slash Chris!

Chris Winfield old buddy -- you are creating huge irony here on Traffick.com.

Both Cory and I took the trouble to explain how we are streamlining our lives in 2007. Then you have to come out with 101 top search related news items of 2006, which I just stumbled across.

By way of trying to show you how to live, especially after you and your fiance are done with marryin' and you have lots of outside responsibilities that preclude lists of 101 "top" news items... I'm going to go through item by item... and... yes, I realize that's silly and ironic, because now I'm breaking my resolution to streamline my life in '07. Well you can't break it if it wasn't officially a resolution in the first place!

I realize we've never actually met, but I think you commented here once, and from what I've seen, you're one of the top-quoted SEM firm owners in the world. I'm sure we'll meet at SES New York, for a change.

Now, here's what I'd personally do to cut down your list of 101 unbelievably important (????) search stories... to, like... 8...

I'll post your items if you don't mind, then a couple of forward slashes, and my comments.

101. Google offers domain registrations (12/14) // pretty minor. I'd try to bundle this one in with a Google overall portal strategy post, or something along those lines. Maybe links to Danny's Tipping Points item. Not in the top 101 stories but at some other point in blog time.

100. Ms. Dewey puts the sexy back in search // it can't be debated. keep it

99.
A proliferation of new, free tools led by SEO for Firefox, SEOmoz’s Page Strength Tool and Performancing for Bloggers // not news.

98.
Google opens larger New York City office (10/3)Stephen Colbert vs. Wikipedia // bloggable but not a top story at all.

97.
Stephen Colbert vs. Wikipedia (8/2) // got it on TV already.

96. Tom Brady vs. Yahoo! (12/7) // nah.

95.
Google vs. Belgium Newspapers // obviously key, and proves how lame some of these others are. keep.

94.
Google Pack released (1/6) but Trillian is dumped (5/19) // ?????

93.
Secret to getting billions of pages indexed in Google revealed (6/17) // no doubt too silly to click on...

92. Google Reader users can share their feeds (3/24) // neat! debating this...

91.
Google Base Accepts Payments (2/27), and eBay Express follows // too confusing... not news, therefore...

90.
Google shows off new toys: Google Page Creator and Google Notebook // fiddle dee dee... no.
Dell Google Homepage
89. CarPhone Warehouse purchases AOL UK (10/11) // amusing enough to keep.

88.
Google and Dell create personalized homepage (1/7) // no sir.

87.
Amazon launches their own CPC program ClickRiver Ads (11/5) // ho dee hum, no.

86.
Yahoo & IBM team up on corporate search (12/13) // you can hear a pin drop.

85.
Adam Lasnik is hired by Google as Search Evangelist (5/12) which was predicted over a year ago // Adam seems like quite a good guy but let's give due credit to 1,000 others who work at Google... so... nope, not a news story you need to tell your clients and reporter friends about...

84.
Yahoo! and Ask embark on huge traditional ad campaigns but still remain at 2 & 4 respectively in searchers // I would consider this an interesting feature... a seed of a longer item, but not discrete news. Keepable because interesting, nonetheless.

83.
RH Donnelley buys Local Launch (9/7), MediaWhiz acquires Text Link Ads (11/7) // barely big enough, and probably not big enough a deal to be interesting outside a small circle, respectively.

82.
Lycos Teams with Ask for Ads (11/1) // bwahahaha, ... no.

81.
DMOZ editor corruption exposed (publicly) (8/18) // in 2000. no.

80.
Google Buys dMarc Radio Advertising (1/17), then launches Partnership Initiative with Newspapers (11/6) and Radio (11/7) // the dMarc story is certainly news.

79.
Yahoo partners with newspapers to offer job marketing content (11/20) // probably.

78.
UTube sues YouTube (11/1) and then begins selling ringtone, poker and sex ads (12/13) // sideshow and no.

77.
SEO is put down by Jason Calacanis, Ted Leonsis and Bill Pasternak/Kevin Lee - leading to some interesting contests and fact-based retorts about the Half-Truths of Talking Frogs // worth a bullet in a Danny keynote, but not a news item.

76.
Web reaches 100,000,000 site milestone (11/1) // round numbers are not my kinda news.

75.
Start-ups score big names: Robert Scoble Leaves Microsoft for PodTech (6/10) and Tim Converse leaves Yahoo for Powerset (12/18) // not newsy enough to be essential.

74.
Orkut’s Brazilian Popularity Soars (4/10) // happened in 2004-5.

Udi Manber 73.
The revolving door at SearchEngineWatch - Gary Price leaves SearchEngineWatch for Ask (2/9) and Barry Schwartz takes his place (2/9) but then leaves with Danny to Search Engine Land (11/20) // only the Danny leaving with Chris (and also Barry) story is big enough to be considered news. Some laypersons I talked to about it don't even know about Search Engine Watch, or *Danny*. Yes, you heard me. One of them owns a small SEM shop!

72.
Corporate search engine personnel moves - Steve Berkowitz leaves Ask for MSN (4/22), Udi Manber Leaves Amazon for Google (2/8) and the Microsoft “Brain Drain” has Managers Leaving to Google (7/1) // not sure here, especially since you bundled them. so no.

71.
Corporate moves in the SEO world - Todd Malicoat leaves WeBuildPages (3/30), Andy Beal leaves Fortune Interactive (8/4), Mike Grehan leaves MarketSmart (8/3) followed by Garrett French (10/30) and Jake Baillie Leaves TrueLocal (12/22) // I know all but Garrett, so I'm swayed by this one. OK.

70.
Florida spammer is fined $11 billion dollars // really? OK.

69.
Google launches Book Search (8/30) // sure.

68.
Google acquires Writely (3/6) and then JotSpot (10/31) // Yes.

67.
Microsoft launches Live Spaces social network (8/3) // ????

66.
Yahoo! launches new Video site (5/31) // show me. No for now. Oh yes, Andy in Toronto *did* show me. But let's hold off until we get a sense...

65.
Microsoft announces plans for July 2008 transitioning out of Bill Gates (6/15) // transitioning? ho hum... nah

64.
Google Sitemaps becomes Webmaster Central (8/8) // renaming? no.

63.
Conde Nast acquires Reddit // is that like Digg? hmm... maybe.

62.
Wal-Mart (10/9) and Sony (12/12) learn that the blogosphere is very transparent // ongoing story of corporate clueful/less/ness... no story

61.
Google acquires Measure Map blog analytics software (2/15) // weird. interesting. no.
techmeme
60. Microsoft acquires web analytics firm DeepMetrix (5/3) // yadda. no.

59.
Google opens Online Video Store (1/7) // yes.

58.
Tracking Memes - led by Techmeme, Tailrank & Megite // I'll allow it, counselor.

57.
Though Shall Not Google - Google is declared a verb (7/6) but Google doesn’t like it (12/26) // old news, I thought. no thanks.

56.
Yahoo acquires Bix.com (11/16) // ???

55.
Google announces Google Checkout (6/29), competes with eBay-owned Paypal (7/6) // YES.

54.
Yahoo settles click fraud suit (6/28) // sure.

53.
Google launches Docs & Spreadsheets (10/10) // yes.

52.
Sponsored blog posting services ReviewMe, PayPerPost & Blogvertise make a splash and lead to the FTC ‘encouraging’ disclosures from bloggers (12/20) // absolutely yes.

51.
Google agrees to censor results in China (1/24) // yes.

50.
Microsoft Small Business Directory stops accepting new submissions (11/15) // zzzz...no

49.
Australia suggests that permission be granted to index web pages (11/2) // interesting but obscure, so bundle with a longer item.

48.
Google Bombing as a political tactic (7/19) // too old. no.

47.
Foreign search engines threaten Google’s international presence: Baidu in China and Japan (12/4), Quaero in France and Theseus in Germany (12/21) // interesting - yes.

Google Trends 46.
Wikipedia founder announces plans to launch search engine (12/23) // absolutely.

45.
Google launches Google Trends (5/10) // love this tool. hope it improves. yes.

44.
Google News Comes out of Beta (1/23) // hilarious!!! no.

43.
Netscape launches Digg-like site (6/14), Jason Calacanis lures users with money (7/18) but leaves Netscape shortly thereafter (11/17) for a position at Sequoia Capital (12/5) // it's considered news by many because Calanacis is entertaining. YES.

42.
Yahoo and eBay join to fight the Google and Microsoft giants (5/26) // obscure, hard to quantify, no.

41.
Yahoo launches Search Builder (8/7) // search what? I wish them well on these great initiatives, but it doesn't feel like "news."

40.
Google CSE (Custom Search Engine) announced (10/23) // this always felt a bit more "major" than #41 so I'll allow it.

39.
Google begins notifying webmasters of penalties (4/26) // big enough in an SEO sense that it should be disseminated. yes.

38.
Socially-governed video search sites launched: StumbleVideo (12/13), Digg (12/18), Megite (12/26), and Tailrank (12/26) // trendy, no.

37.
Microsoft launches Internet Explorer 7 (10/18) and Mozilla launches Firefox 2 (10/24) // sadly, yes.

36.
Yahoo focuses on integrating social components in brand websites (12/1) // gonna have to pass.

35.
Time Magazine names YOU ‘Person of the Year‘ // I refuse to countenance this.

Christine Dolce 34.
AskCity Launches (12/4) // if our job in media is to build it up before it's revealed to be less exciting than billed, then OK, yes.

33.
The rise of Internet Celebrities: LonelyGirl15, Christine Dolce, and Ze Frank proving that sometimes you don’t have to even be real to be famous online // definitely not news.

32.
Microsoft signs ad deal with Facebook (8/23) but perhaps the bigger story is the non-acquisition of Facebook by Yahoo! (9/21) // a non-story until it is. no.

31.
The Arbitrage Debate Rages //i certainly think so, and it's me typing. yep.

30.
KinderStart sues Google over PageRank and traffic (3/18) but the lawsuit is dismissed (7/13) // really, that feels like it happened in 1985. ok.

29.
Google will not give in to the DOJ’s search request out of privacy concerns (2/18) but the DOJ says it is not a privacy issue (2/27). Google is forced to give up data (3/14), but not all of it (3/17)AOL Searcher // very important story. yes.

28.
AOL leaks user search data (8/7) leading us to AOL Searcher No. 4417749 (8/9) // one of the biggest of the year.

27.
90% of all email now spam // not a search story!! and round numbers aren't news!

26.
Microsoft launches adCenter and drops Yahoo! Search Marketing ads (5/4) // ok.

25.
Social networks are the most searched for terms of the year on Google, followed by wikis and video, together totaling 60% of the Top 10 (12/18) // really? nah.

24.
MySpace auctions off search business (6/14) and Google wins the auction - resulting in a 3-year $1-billion dollar deal (8/7) // huge deal; yes.

23.
Widgets take off - led by YouTube and MyBlogLog // important but about search? no, then.

22.
AOL goes free (8/2) and begins to focus on SEO (11/3) // urgh, I'll pass.

21.
Google shuts down Answers (11/28) while Yahoo! integrates their own Answers into the SERPs (a rare up moment in Yahoo’s year) // anticlimax - no.

20.
Yahoo announces Panama Search Advertising System (4/6), which is delayed and results in profit dips for Yahoo but it then launches in October (10/19) // Y!es.

19.
Google tops $500 a share (11/21) // round numbers. no.

18.
Local search continues to gain momentum (9/28) // momentum is not news.

17.
Click fraud findings are addressed (7/21) and online giants join the fight (8/4) but does click fraud threaten the foundation of online ads? (10/21) // can't show me a "news story" here so will have to pass.

16.
Google says click fraud worries are overblown (8/9) despite the $90 million click fraud settlement (7/28) and Google’s claim that their click fraud rate is less than 2% (12/11) // Google's claim was actually news, so yes.

15.
Microsoft introduces new search engine (3/8) and then redirects search.msn.com to Live.com (9/14) // sigh, ok :)

14.
MySpace traffic tops Yahoo’s in November (12/19) // maybe, maybe not. pass.

13.
The Butler is Dead - AskJeeves rebrands itself to Ask.com (2/20) // they'd love us to report this as news... but ... no.

12.
Link Baiting and what Paris Hilton can teach us // nope.

11.
Two Words - Quality Score // no! there were changes to QBB but the first two legs both happened in 2005, with some additional stuff happening in 2006... so ... gonna pass.

10.
nofollow concerns (7/7) leads to some high profile sites changing their no-follow policiesThe Peanut Butter Manifesto // bit of an insider thing for now... no.

9.
Digg updates their algorithm (9/8), changes their look (12/18) and bans lots of legit sites in the process (12/21) // nah.

8.
Google’s ‘minus thirty’ penalty // 40% certain this is news, so no.

7.
Congress bans Internet gambling (10/2) // yes.

6.
The Peanut Butter Manifesto (11/18) and Yahoo reorganizing its operations (12/5) // yes.

5.
Google, Yahoo and Microsoft support Universal Sitemaps Standard (11/16) // yes.

4.
Google rolls out BigDaddy (1/4) // yes.

Danny Sullivan 3.
Social Media Optimization and its dark side // no.

2.
Danny Sullivan leaves Search Engine Watch (8/29) launches Search Engine Land (12/11) and the Search Marketing Expo conference and Search Marketing Now webcasts (12/5) // yes.

And the biggest story of the year? Well I was going to pull a Time Magazine and say that you were the biggest story of the year but I changed my mind in about two seconds flat on that. So unless you are Chad Hurley or Steve Chen - you’ll have to wait until 2007…
Google YouTube

1. Google Buys YouTube for $1.65 Billion (10/9) // yes.

--

OK... so I didn't whittle it down to eight. You proved to me that a lot of this stuff is actually important, which means we'll have to be even more ruthless on the stuff that isn't. That is, if we want to have a life, which neither of us do, clearly. Only 60% of your Top Ten even qualify as "news" to me - if that meant I'd relay it onto a moderately engaged client, reader, or enthusiast.

It's those encounters with laypersons that will make you sit up and really question what's important. And yes, they really do say things like "Who is Danny Sullivan?" Let alone understanding the importance of nofollow...

Posted by Andrew Goodman




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