We're sharing things you wouldn't expect about ourselves. The mayhem continues!
I have one you wouldn't expect. And one you really wouldn't expect! In fact I had to ask the guy if he was BS'ing me!
Mona Elesseily needs virtually no introduction, so I'm giving her a virtual introduction. Mona joined Page Zero in 2003, in a time of rapid growth. Today she manages complex accounts for a range of clients (retail, B2B, and more) and has become our resident Yahoo Search Marketing expert and the author of the only YSM Handbook on the planet. She's also been a highly-rated speaker and networker at recent Search Engine Strategies conferences and actively involved in business development.
Mona informs us that:
Mark Shawera joined Page Zero circa 2003 after a bit of freelancing with us. Mark's eclectic background includes an MBA degree from the Schulick School of Business. He has long been an aficionado of library research (business sector related). Yes, the library! He's been doing it that long! Mark digs into client paid search campaigns deeply, seeking to improve and measure business outcomes. He's especially dogged when it comes to uncertain revenue streams, coaching clients to measure or estimate better when it comes to offline outcomes, etc. I've known Mark since University days, but more so recently.
Mark's story cracks me up. Every bit of it is true.
"Very few people are aware of the fact that I am an avid collector of flashlights. Though this could be rooted in a childhood fear of the dark, which was overcome simply because of sheer boredom, it is more likely linked to a gift I received from my grandmother when I was about five years old. It was a nifty model that mounted on a lantern battery with two control switches - one for a red lens at the back that could either be left off, turned on for a continuous glow or set to a flashing mode - and I suppose it inspired a different set of dreams than the standard baseball glove/drum set type of gift.
"More recently, advances in technology (i.e., the use of light-emitting diodes (LEDs) rather than conventional lightbulbs) as well as changes in design and construction (i.e., the emergence of the durable machined aluminum body that is available in a wide variety of colors) have ensured that collectors - though I'm not aware of anyone else doing it - have no shortage of opportunities for pursuing their passion.
"Though I no longer feel the need to carry one with me at all times - the development of high-powered keychain models was nice - I still have to admit that it did come in handy during the Northeast Blackout of 2003."
So there you have it. We've reached a world record three company grandmother mentions, thus concluding the "get to know us" portion of this blog.
I must now tag five other bloggers.
John Krystynak - because he cares so much about ads.
Tony Colan - because he talks local, and is a good sport about me linking to him!
Tamera Kremer - Reading, sometimes it's like looking in a mirror! (But it looks like Tamera.) (Seriously, read her Dec. 14 entry, it's really good.)
Doc Searls - because of his incredible blogroll.
... and finally,
Arieanna [note: chosen at random from a list of all b5 Media blogs], who somehow finds the time to write about both Lindsay Lohan and "The 4400" [note: The 4400 is a TV show. Don't ask, cuz I don't know]!!! The Long Tail gets longer...
If you've been tagged and want to know what that means, this explains it. I've followed virtually none of the rules, but consider yourself tagged anyway.
Matt McGee, who blogs about small business, tagged me awhile back. Keri Morgret duplicated the favor. :)
Posted by Andrew Goodman
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