Search Engine Enlightenment

Self-Referential Doesn't Count

Just a reminder for fellow pundits, if you're attempting to guess whether something will catch on with the public. It doesn't count if:

• Your assessment of the Blackberry Pearl is derived from texting other experts with subject lines like: "I think the new Pearl is just right for me!"
• You think the new Sidney Crosby "off-ice trainers" will catch on, because you got comped a pair at a shoe industry event, and they helped you not slip and fall on ice running for a cab
• The latest search engines's tag cloud, as deployed in a demo on your site, contains tags referring to "tag clouds" and "search engines"

Now some of these products may be really good, and may really catch on, but then again, it's hard to be objective when you're skipping along in your comped shoes, texting your friends on your new Pearl, with a tag cloud hovering over your head.

Cartoon credit: gapingvoid

Posted by Andrew Goodman
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