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Wednesday, February 28, 2007

Google Releasing More Info About Click Fraud

CBS Marketwatch is ahead of the curve with this item. Google is releasing more detailed information about click fraud. Last time around, they were somewhat transparent in their approach as they chatted with Andy Beal. However, some stats never got fully examined - so now Google is redoubling its efforts to explain both the magnitude of the proactively refunded clicks (it amounts to over $1 billion per year in forgone revenue), but also the relative tininess of the proportion of clicks that get refunded by request in investigations after that (below 0.1%, well below). Recently I had an opportunity to speak at length with Shuman Ghosemajumder to discuss some of the stats and also Google's fraud detection methods. IMHO they have some pretty interesting tricks up their sleeve on the detection front.

Having gone over some of their info so far and reflected on how it squares with current opinion in the industry, I just completed an audio interview (a PZCast to be exact, hosted as always by Mona) with some detailed comments on the click fraud controversy. The MP3 file will be posted to the member area for Page Zero Advisor subscribers by noon Thursday. If you listen, remember as always, the initial 90 second throat-clearing banter is only outdone in its inanity by the official banter lasting three full minutes. Fast forward past both if you prefer content to yuks.

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