David Berkowitz writes [sorry, MediaPost article behind a reg. wall] that he used the Internet to plan a lot of his wedding engagement - including finding a retail outlet for diamonds via a Google Search. Moderately forward-thinking, but nothing like the venture capitalist I talked to recently, who enthused about buying his fiancee a big rock on Blue Nile. Labels: ecommerce
It's so easy: just select a stone, setting, and box, and "add to cart"!
Click, click, and click, and you have a six figure item in your cart. :) Yes, people really do this.
And here I was balking at personalizing a $200 golf club using the online tool at TGW.com.
Posted by Andrew Goodman
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