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Tuesday, February 27, 2007

This Echo Chamber Goes to 12 (Because 11's So Over With)

Infinite Internet Regression Awards: 2007 (aka The Reggies III)

By John Molson

Ah yes, 2003. When we were apologizing here for skipping 2002 in the Annual Internet Infinite Regression Awards. We then proceeded to skip 2004 and 2005, pausing briefly in 2006 to tip our cap to the concept following the mesh conference.

Some version of the Fibonacci Sequence now compels me to write again.

I now present the third ever Internet Infinite Regression ... hmm, nah, that's not going to fly, because the regularity of the dates got messed up completely.

Well, how about the First Annual Internet Infinite Regression Warning. Yes, I like the sounds of that. Perhaps we can even set up our own Situation Room.

To sum up before starting, it's clearly a plus ša change... situation here in the world of self-referentiality. There's a whole new whack of quite prominent self-referrers here in the link-baitosphere, yet amazingly they're mostly seen as elder statesmen! And why not. This is America, metaphorically speaking.

To head off potential resentment of this post, let me say that I love and revere some of the folks listed below, and hate or am indifferent to others. Calling you names has very little to do with my regard for you, or lack of it. If I've erred, I'm sure I'll be owing you a fine meal somewhere hip.

So, since 2003 we've seen the rise of:

Steve Rubel of Micro Persuasion. Home of today's most prominent "blogging about blogging".

Wikipedia, Wikipedia. The ultimate Wikipedia-Squared entry.

Googling Google. Did you know that Google shows up 941,000,000 times in a Google search? Note to radio newsreaders: this isn't called "941 million hits on Google."

Wikipedia-Watch.org. Note the charming look and feel.

Daniel-Brandt-Watch.org. I'd sooner watch Baywatch.

Lunch 2.0. To me, not disruptive or creative enough. I'm lobbying for Bathrobe 2.0; prerequisites being a bunch of self-appointed 2.0 Geeks, a nice hotel, a fire in the nice hotel, and a great conversation on the sidewalk outside. If the hotel is nice enough, everyone will be wearing the same bathrobe, and all the bathrobes will fit. Sweet.

The Echo Chamber: Sometimes expressed as a "worry" that something like this "might" happen, quaintly expressed by people who caused it to happen at least one bubble ago, and are still going strong.

Podcasting About Podcasting: Apparently this is already passe. Or is it? Don't look up. Seriously: what is truly happening in the podcasting-about-podcasting vertical is a shakeout. Before, you had to be goodlooking to get away with podcasting about podcasting. Soon, you'll need to be very goodlooking.

Linkbaiting About Linkbaiting: Well, what do you think this is? People, Matt Cutts actually endorses linkbaiting! He calls it white hat SEO! Link, Digg, do whatever you need to do to express your (and my) infinite regressyness. Please. Run, do not walk, to your blog client or other social media app. Tell them about this puzzling post. Create an endless loop of monetization for this website. I dare you.

Social bookmark about social bookmarking. Hey! Now you're getting the hang of it!

A Message from Chad and Steve
. Hi, we're billionaires, and we're going to post this video now. On the site that made us that billion! Yeah, baby!

All sounds a bit daft, doesn't it?

Don't knock it until you try it. Got any more to suggest? Post your own! On your blog, or podcast, not here. You don't have the password! This ain't a wiki, pal!

Plus c'est la meme chose. Really, I meant meme. "Meme" chose, get it?

--

John Molson, humorist, has been writing covertly for Traffick.com for several years, concurrent with overtly not existing. This bio, written by Andrew Goodman, is fake. The Blogger author field should take care of any remaining subterfuge. He spent half the day instant-messaging a friend about his instant-messaging habits. He lives in Toronto.

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