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Monday, February 05, 2007
I was under the impression that migration to the Panama system would be completed by the end of Q1. You can imagine my surprise when I logged into an account and saw an upgrade date of May 31 2007.
After asking some questions, I was told that diamond and platinum level accounts (the two highest service tiers) will be migrated to the new system by the end of Q1. For gold tier and below advertisers, migration to the new Panama system will continue to into Q2.
Has something happened at Yahoo! to throw the Q1 migration plan off kilter?
In other news, Yahoo! Search Marketing’s new ranking algorithm called Marketplace Design will launch in the US market today. The scheduled roll out time for the new algorithm and associated new pricing mechanism is 3pm PST. It will take several hours for it to roll out across serving centers in the US. For more information, take a look at my post on Search Engine Land.
**EDIT TO ORIGINAL POST**
After fact-checking, I took more time to look into the Q1 migration timeline. I'm now assured that all "active" accounts will be migrated to the new Panama system by Q1. In the earlier post, there was some confusion around the word "active". An active account is an account that has been online within the last 90 days.
Posted by
Mona Elesseily
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