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Tuesday, March 13, 2007
There's definitely a reason the managers of AdWords and related programs find affiliate marketers a challenge. In part, it's precisely because they have no stake in the underlying business that - as creative as they can be in maximizing results - they will sometimes say anything to get a click. Affiliates for my ebook (as thankful as I am, though not so much when they advertise on my name) have used bogus registered trademark symbols and a number of other misleading ad copy tactics. The most recent effort I saw indicated that "ROI was guaranteed by Andrew Goodman."
I don't guarantee ROI. Who would? Like many others it seems like you have to constantly go running to Google to address these wild claims made by affiliates in your name.
Posted by
Andrew Goodman
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D'oh!
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