Wednesday, March 21, 2007
- I get a bit unsettled when someone goes up a level of generality in their domain naming. Like, "we managed to snag a more generic domain name than you'd expect - so look at us!! and be prepared to be thrilled for us in six years when we flip that sucker for $1,650!!" The Keele Street Christian Church proudly displays their domain name, www.keelestreet.ca, in the front window. Hey, shouldn't that be keelestreetchristianchurch.ca, or keelestreetchurch.ca? At the very least, make it geographically informative, like keele-and-annette.ca, by putting the cross street in there.
- Topica, the email campaign management service, has a beautiful graphic on its home page. A huge 3-d "2007." Beautiful. Folks, it's March 21.
- It isn't very hard to find great Toronto restaurant reviews, if you know the main sites (Chowhound, Toronto Life, etc.) that purvey reviews. These will generally come up easily in a search. And if you're a good searcher and know the type of food you want, or the neighborhood name (Queen West, for example), you can even kind of do a themed or geographic search, in a way. But as for Google Local and the other blue-chip "local" and "map" based search engines, currently they aren't doing a very thorough job of aggregating this information. No doubt in a couple of years this problem will be solved and the maps and results will be intuitively and comprehensively populated - but for now, knowledge of your favorite sources (Toronto Life, NOW Magazine, Chowhound, etc.) and how they divvy up the city or leverage the community for recommendations, is the only path to foodie satisfaction. In case you were wondering, for dinner tomorrow night I'll be at one of: Parsi Restaurant, Jules, or Czehoski's. Vote now!
Labels: domain names, local search, search engines
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