Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Just Released: Google AdWords Guide -- A Brave New World
Free e-book by Andrew Goodman. Are you new to search marketing and looking to come up to speed quickly to Google AdWords? Or maybe you've just fallen a tiny bit behind, and you're looking to re-engage with the latest thinking.
Download the e-book
.
Thursday, March 22, 2007

Google Didn't Pay for Their Traffic

Sometimes the random type exchanges about our industry can really spin your head.

I was in a meeting today and it came time to extol the virtues of TripAdvisor. They took off in part because of the high level of long-tail, organic traffic. "They didn't have to pay for a lot of their traffic," was my point.

Observed an observer: "No. And of course Google didn't pay for their traffic, either."

Literally taken, as the story of Google (great word of mouth, strong organic growth), that account is 100% true.

But hearing it now sounds weird.

Google didn't pay for their traffic? They are traffic, baby.

And if you're very lucky, they're the place you're getting your traffic that you don't pay for from. Preposition-fest adjourned.

Labels:

Posted by Andrew Goodman




View Posts by Category

 


Recent Posts


Daily Brain Dump

Which Blackberry?

Google Expands Pay-Per-Action Test

Monetizing Your Site: Here's What You Don't Want

On Hedgehogs, Limits, and SEM

New "Visits" Metric: Pro and Con

Delicious, Tasty and Helpful: Keyword Anchor Phras...

The Phony Blogs that Give Blogging a Bad Name

Satan Loves Splenda

Talk About Your Golden Triangle!

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2009 Traffick.com. All Rights Reserved