Search Engine Enlightenment

Monetizing Your Site: Here's What You Don't Want

I was about to link to this site because they had a relevant article to my next post. But their article was nearly unreadable because of all the monetization around it. Hey, it's nice to sell ads, but...

So now they're officially in the usability hall of shame.

To review, they've got:

• A banner at the top
• A tile, top left
• Too much nav down the left
• Another top banner
• A "developer marketplace" text link unit
• A big square bugger
• A right-side skyscraper
• IntelliTXT underlining of keywords in content
• Another tile (lower left)
• White paper marketplace
• IBM stuff
• A single little text link ad for LocalLaunch
• Two extraneous widgets
• A large square AdSense unit
• A conventional AdSense unit

Is this supposed to be a joke? Too bad I gave up on the idea of reading the article here.

That's fifteen separate monetization pieces on a single page of content, an article that is unnecessarily chopped up into four parts to generate more "pageviews." Can you top it? Post examples, if so.

Labels: online advertising, usability

Posted by Andrew Goodman
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