One of the brochures in my MSN adCenter Canada launch package is a pseudo-scientific guide ostensibly penned by a "Dr. Waldo Hawking." Evidently, Dr. Hawking hasn't made a huge splash. As of today a search for "waldo hawking" as a phrase nets zero results on Google, and none on Microsoft Live Search. Ha! Labels: live search, microsoft search, msn adcenter, waldo hawking, what the hell is microsoft trying to do with this confusing branding
Dr. Hawking, of the nonexistent Mississauga Institute of Search, offers among other things a "Searcher's guide to Not Finding Customers." Under the heading "Conversion -- Old School," he or she offers: "Conversion is the key to success in marketing -- but don't take it too far. If your conversion techniques involve excessive guilt, subliminal hypnotherapy, or isolating potential customers in a compound, you may be taking conversion too far. However, you may also have a promising career in direct mail."
Ouch.
Posted by Andrew Goodman
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