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Sunday, March 04, 2007
One of the brochures in my MSN adCenter Canada launch package is a pseudo-scientific guide ostensibly penned by a "Dr. Waldo Hawking." Evidently, Dr. Hawking hasn't made a huge splash. As of today a search for "waldo hawking" as a phrase nets zero results on Google, and none on Microsoft Live Search. Ha!
Dr. Hawking, of the nonexistent Mississauga Institute of Search, offers among other things a "Searcher's guide to Not Finding Customers." Under the heading "Conversion -- Old School," he or she offers: "Conversion is the key to success in marketing -- but don't take it too far. If your conversion techniques involve excessive guilt, subliminal hypnotherapy, or isolating potential customers in a compound, you may be taking conversion too far. However, you may also have a promising career in direct mail."
Ouch.Labels: live search, microsoft search, msn adcenter, waldo hawking, what the hell is microsoft trying to do with this confusing branding
Posted by
Andrew Goodman
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