Jamie Roche takes the refreshing view that you shouldn't cower in fear at every possible like and dislike of the all-powerful spiders: not if you're a rabid tester or if you just focus on the user experience in your own way.
His take isn't for everyone, but as the president of a major multivariate testing vendor and CEO of a digital agency, he's probably not out of touch with real world dilemmas.
Posted by Andrew Goodman
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