Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Wednesday, March 28, 2007

Search Faux-Pas: Smuggling Sponsors into Navigation Conventions

Barry at SEL reports: MSN UK put a prefill in a search box, touting The Apprentice on BBC. Ouch!

Lately I've been in on quite a few, shall we say, monetization strategy meetings. Those newest to the 'net often think you can "stick in" advertising not just in ad slots, but by performing a takeover of common navigation devices - let's make this search turn into a search for a certain vendor's products... you name it. I think users disagree!

Then again, I wonder how far you can push this - and so do many - as evidenced by the MSN experiment.

For example, on the "example queries" published below the search box on a site like Yelp, what if it said, instead of:

"Example: Tacos, hair salon, English pub"

it said: "Example: cafe, Anchor Bar, physiotherapy"

And on a major vertical search site, would an example query using a national advertiser, in that little line, like "Walgreens," be way out of line? What's your take? That's one of the topics I hope Danny and I discuss today in the Daily Searchcast at 11:30 ET.

Labels: ,

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX East

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


World's Biggest VCR Warehouse!

A Note on the SEM Scholarship Contest

Newspapers Can Do Lots of Things

"Full and View Are Very Common English Words"

More Twittering on Blogger

Twitter: Jennicam For All

Google Didn't Pay for Their Traffic

Daily Brain Dump

Which Blackberry?

Google Expands Pay-Per-Action Test

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved