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Monday, March 05, 2007

Social Media Gone Wild

Ever since the rise of social media sites like Slashdot, Digg, Reddit and their myriad clones, those little badge icons and the accompanying invocations from publishers for their visitors to [INSERT NAME OF SITE AS VERB] them have been popping up like the dandelions that will start appearing on lawns everywhere. In the beginning, it was helpful. But as more of these sites have appeared, blogs everywhere are starting to resemble the credits at the end of movies.

Witness the post footer template that our good friends at Search Engine Land are sporting now in the screenshot below. I sure hope no more social media / bookmark sharing / social networks pop up any time soon, 'cause social media fatigue is setting in with me.

As I'm sure Bryan Eisenberg would agree, when you have so many calls to action packed together so tightly, you're less likely to achieve the desired outcome. Maybe publishers should start picking the most popular social sites in their verticals. Or maybe the inevitable shakeout of social sites will make it all a moot point.

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Posted by Cory Kleinschmidt




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