I was driving by the World's Biggest Bookstore in Toronto today. Give or take, it probably is. Amazing how unimportant that seems now in this long-tail, Amazonified world, isn't it?
The world's biggest anything isn't forever. As some continue to believe, it doesn't even matter forever if you're the world's biggest search engine. Something, somewhere along the way, will shift. And "world's biggest search engine" will look like "world's biggest bookstore" - an anachronism, a quaint cultural practice, or nice memory.
I give it 20 years.
Posted by Andrew Goodman
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