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Saturday, April 07, 2007
It seems interesting when you wake up on a Saturday, find an embargoed-til-Monday story has leaked out (and in my case I caught wind of it first via a Bloomberg News wire story printed in the business pages of the Globe and Mail this morning), and it involves AOL doing some deal with Google.
However, what the deal seems to do is offer Google powered ads directly to "AOL-only advertisers."
Problem? In the past 3-4 years, I've never met an advertiser that thinks, plans, or talks this way. AOL only? Who gives a fig?
Even "big" stories seem to be non-stories to our clients, the day-to-day ROI-driven, volume-seeking advertiser on the ground.
Posted by
Andrew Goodman
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