You know you're doing something right when a speaker hanging out in the green room here at SES NYC unplugs his laptop and wanders over to show a fellow marketer a marketing campaign, as sort of a 15-second case study. This Coffee Fool appears to be a fairly heavy user of contextual advertising at the moment, showing up adjacent to GMail and such. (Not a really surprising semantic match given that you probably type a lot of messages like "meet for coffee?" in email.) Labels: coffee, content targeting, contextual ads, google adwords
I'm not sure what "coffee secrets" are really "exposed," but hey.
Disclaimer: I don't endorse or know much about their marketing methods. I don't know the company. I just noticed them.
Very important disclosure: I was not paid to post this!
Posted by Andrew Goodman
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