I just had dinner with Jim Carter, President of the Calgary Chapter of the Canadian Marketing Association. I'm speaking to the group tomorrow at lunch (sold out event). (I should add, my talk isn't called Creating Brand Envy, a templated title I just stumbled on when Googling to this page!)It's roughly titled: Search Engine Marketing: The State of the Art in 42 Minutes or Less, or: these slides in this order with updated gag photos and anecdotes.) Labels: ebay virgins
Anyway... we all have our little eBay anecdotes. I like to tell people I have a little eBay problem (like those other compulsive shopping problems some people have). I don't need any golf clubs, but I'll see a used one that looks odd and interesting and could perhaps impart a new type of spin on the ball, or on life, so I buy it on eBay. For no apparent reason.
Jim says the first time he ever used eBay, he bought a car! The Porsche 928 I saw first hand.
That's a strong brand for you. But beyond brand, a testament to how well user feedback can work online. The vendor's reputation was transparent enough to the buyer in part due to the robust platform for researching business track records.
No word on whether my golf clubs or the 928 were originally owned by Jon Voigt. The dentist.
Posted by Andrew Goodman
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