Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Wednesday, April 25, 2007

First eBay Purchase: A Car

I just had dinner with Jim Carter, President of the Calgary Chapter of the Canadian Marketing Association. I'm speaking to the group tomorrow at lunch (sold out event). (I should add, my talk isn't called Creating Brand Envy, a templated title I just stumbled on when Googling to this page!)It's roughly titled: Search Engine Marketing: The State of the Art in 42 Minutes or Less, or: these slides in this order with updated gag photos and anecdotes.)

Anyway... we all have our little eBay anecdotes. I like to tell people I have a little eBay problem (like those other compulsive shopping problems some people have). I don't need any golf clubs, but I'll see a used one that looks odd and interesting and could perhaps impart a new type of spin on the ball, or on life, so I buy it on eBay. For no apparent reason.

Jim says the first time he ever used eBay, he bought a car! The Porsche 928 I saw first hand.

That's a strong brand for you. But beyond brand, a testament to how well user feedback can work online. The vendor's reputation was transparent enough to the buyer in part due to the robust platform for researching business track records.

No word on whether my golf clubs or the 928 were originally owned by Jon Voigt. The dentist.

Labels:

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

See Andrew Goodman speak at eMetrics Chicago 2014

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


"Google Favored Nation Status" Usually Fleeting: T...

SES Toronto's Coming! June 12-13, 2007

The "Stupid Google" Meme That Refuses to Die

ContextWeb: The Would-Be Online Ad Market-Maker

Endless Loop, Rev. 3.1a

Well, Maybe Not the "Ultimate" Irony

Global Search Market Shares: AOL insignificant

Ask Working on New Algorithm

Search Market Share Matters, or Why Yahoo! Needs A...

Admitted: "We Do Arbitrage"

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved