Is AOL important? Well, not in search, certainly; especially not outside the United States and Canada. Quite a few numbers have been bouncing around lately in terms of search share and online advertising generally. Labels: metrics, search engines
For those who take a non-North-American, yet search-centric perspective, the following share numbers reported by Richard Zwicky at Enquisite should interest you:
Search Market Share (Global, Excluding Canada & US):
Google 73.8%
Yahoo 10.8%
Google Images 6.9%
MSN: 1.2%
Ask: 1.2%
AOL: 1.1%
That's not to say that the US market isn't the largest and most important, but a wakeup call nonetheless. Enquisite isn't a service whose numbers get reported along with Hitwise and Netratings every month, but the sample size isn't small, either.
That global Microsoft footprint appears to be a myth, also. Surprising that their many partnerships and advantages haven't translated into search engine usage.
Posted by Andrew Goodman
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