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Tuesday, April 03, 2007
Rich Skrenta and Topix squarely faced up to the fact that there has to be life beyond a lifeless SEO strategy with a lot of topical pages getting a lot of site visitors. The pages have to be good, or why bother?
So they went through an agonizing rethink, and re-emerged with a community news focus driven by citizen journalists. The growth has been phenomenal. For empty topics, one of their lead engineers even came up with a so-called "Roboblogger" to seed them. A Roboblogger! Only in America!
The retrench and rethink is the only way to emerge from mediocrity and remarkability, IMHO.
I'm put in mind of Seth Godin's hot new book, The Dip. I'm in the midst of a couple of Dips myself at the moment, which explains why, as they say, posting has been light.
I'll add a riff on Seth's stuff... and one on citizen journalism... in the next couple of posts.Labels: citizen journalism, the dip, topix
Posted by
Andrew Goodman
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