Business 2.0 writer weighs in with "I can't believe Google can't attract some standout marketing talent from the world of consumer packaged goods."
Yep, Google can't brand. They don't do that verb.
Today, they announced quarterly revenues above $3 billion (though the mainstream press has taken to showing "revenue not including income passed along to ad partners"); higher than their revenue for all four quarters of 2004. And once again, record profit.
With all due respect to my close friends from the world of consumer packaged goods: these hypothetical helpers could scarcely have done anything but completely screw up what Google managed to build without them.
For some reason, Froogle didn't take it off. But it isn't because it had a stupid name.
Remember when they said that Google had better hire more "traditional advertising industry schmoozers" lest it be defeated by the wiser, more schmoozy, Yahoo?
Whether Google has succeeded in spite of, or because of, their quirky corporate culture -- is it really becoming for any of us to second-guess what it's resulted in to this point?
Posted by Andrew Goodman
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