Looking for a white hat SEO or SEM firm to help out, company X lists their URL in their request for proposal. The site, specializing in heating & air conditioning products, has a panoply of ugly-ass, older-generation link farm links at the bottom. They're way off topic. "DSL brokers." Etc. Obviously the poor company has been hoodwinked by a link farm vendor. Labels: conversion rates, link farms
But that red flag is going to make it hard for them to find a good vendor. They probably need to be cleaning up their site of their own accord, lest reputable helpers shun them like the plague, wondering what other skeletons may lie in the closet.
If a potential vendor is this shy about your home page, imagine how it must look to a customer. Conversion rate woes? Think about how credible you look to an unbiased third party... or even a biased one!
Posted by Andrew Goodman
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