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Tuesday, May 08, 2007
Apparently, ceiling height alters how you think.
Not surprising. On a related note, I'm pretty sure that the formats offered by your web analytics reporting affect not only how you think, but how you discuss among yourselves in your company. In many companies -- admit it -- discussion revolves around the easiest reports to generate. Shouldn't it revolve around the information that relates most closely to profitability and to your key user behavior goals?
For most analytics packages in the past, the effort required to implement segmentation often meant that you made a conscious decision not to think about certain things, until someone in your company sets it up so you can get the information you need.
Speaking with Brett Crosby of Google yesterday, I was delighted to hear about all the new features that are being rolled out in the revamped Google Analytics. One big one is that they'll offer by default more reports that online marketers typically want, rather than forcing you to go in and customize in order to generate those reports. As Brett said, the old version used to be a bit like a 747, and the new version, well I forget the car he used for his example, so let's say a 2008 Subaru Legacy GT. Pretty easy to drive, but if you want to impress, there's a sporty leather-wrapped steering wheel just so you feel tough and quantitative like you did before.
This will take some time to digest. I'll comment more extensively as I get comfortable with the platform myself.Labels: google analytics
Posted by
Andrew Goodman
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