The Rimm-Kaufman Group posts the latest share of spend across their client base in paid search. Big retail campaigns are spending 73% of their budgets with Google, 22% with Yahoo, and 5% with Microsoft. Plus or minus 3% and factoring in the aggravation factor of dealing with the editorial quirks of the third-place player, this roughly equates to search market share, so it comes as no surprise. Google also likely gets an extra 2-3% bump based on its better-developed contextual program (managed to strict ROI objectives). Labels: paid search
Posted by Andrew Goodman
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