Is it just me, or is the report on this study a little muddled? Labels: advertising
Young people don't know about geography (not a surprise). They don't care about where a product comes from (or yes they do care). If it's a luxury brand or a high tech item, it matters that it comes from a place associated with quality or high tech (ok, now we're getting somewhere, and Ries and Trout said it a long time ago).
About the only clear conclusion I see is that the US auto industry is still in big, big trouble, and doubling down on the patriotism is making it worse, further alienating youth, the buyers of the future.
But no mention of the counter-case, such as American Apparel; or the substantive issue behind that (not all "countries of origin" are equal; some are low-wage places with no labor laws - does this matter to customers or not?). Rather disappointing.
Posted by Andrew Goodman
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