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Paid search training - March 22, 2010 with Page Zero Media
Friday, June 08, 2007

Landing Page Quality Update: Bears!!!!


I just got the note about another tweak to AdWords quality scoring:

"Google has made some minor updates to our Quality Scores based on advertiser landing page quality. Similar to past Ads Quality updates, a small number of advertisers who are providing a low quality user experience on their landing pages will see an increase in their minimum bids."

We were further advised that the change does not affect "the vast majority of advertisers."

But what are they coming after? I did some digging. Apparently users hate bears. So if you have any discussion of bears, photos of bears, or worse - anything that advocates bears in any way... good luck.

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Posted by Andrew Goodman




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