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Monday, June 11, 2007
Like a normal person, I took a little time for myself on a Saturday morning, before flying back from the FOOA conference in New York.
Unfortunately the marketer in me never sleeps.
Noted:
* FreshDirect.com. I saw a huge delivery truck unloading ungodly amounts of chicken outside a large gallery/museum. Everyone who laughed at Webvan and their latter-day cousins should by now understand that the sea change in consumer expectations for quality of food, and the emerging Long Tail of Food, is going to create huge growth in this type of business, though they might not get huge all at the same rate or go public, or those other silly bubble dream things.
* John Battelle's The Search is still going strong as a leading business book. It was near the checkout at the B&N I stopped into. That's good news for anyone in the search biz.
* Spotted: a Yahoo "Green Cab" was looking good out there. I was confused, though, as to why it was a small SUV as opposed to being a regular car. Could it have been greener? Could it have been a Prius? It's not like you need a ton of engine power in the city to get to the right speeds. Maybe someone could clear that up for me.
* Faux-local: does it really work? Virgin Mobile has a big bus-shelter billboard ad lauding the finer qualities of Hell's Kitchen, telling the locals that they really kick ass, more or less (takes about 500 words to say it). Seems "local," but isn't it actually written by an agency on behalf of a multinational telecommunications company? Does this actually work? Obviously if small is the new big, it does. But maybe not every tactic rings as true as another. The people standing waiting for the bus didn't have an expression on their face that suggested "Hey, that Virgin Mobile really respects us! Damn!" How long is it going to be before people start to notice that Virgin thinks that every neighborhood kicks every other neighborhood's tail? On that day, the revolt will start.
Posted by
Andrew Goodman
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D'oh!
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