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Wednesday, July 11, 2007
Further to the "how Yahoo can still be better than Google" dialogue, Jimmy Guterman smartly suggests that Yahoo could take back some brand momentum by positioning itself as the better embodiment of "non-evil" philosophies and practices. This is right on, I think. But the list of things that any large company needs to change is long and detailed. As long as the exercise doesn't turn into a dogma-fest, it would be a productive one, given that the loose definition of non-evil in a tech company is only a rough guide to boundaries that shouldn't be crossed, anyway, and Google has no monopoly on virtue.
In short, it's all relative, and I agree that leadership in online properties comes from having standards, be they in the environmental realm, in terms of usability, privacy policies, you name it.
Posted by
Andrew Goodman
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D'oh!
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