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Wednesday, August 01, 2007
I came across two useful new articles by Kevin Lee and Gord Hotchkiss -- Kevin saying that the SEM industry is immature in both senses of the word, and Gord chiding us for lacking innovation. (I agree more with Kevin's, I think - it's vital that agencies and clients develop a partnership rather than a one-off or serial dating mentality. Gord, I know what you're saying but I believe many firms are innovating a lot under the hood, or working on more spinoff software or Web 2.0 projects than you give them credit for. But I enjoyed both articles.)
So I realized that I had my own recent piece where I accused some of the online interactions among the insider SEM crowd of being "sophomoric." This was written as a birthday present to myself (talk about sophomoric and self-referential!), but later that night, I had trouble sleeping because I thought I'd been offensive in some of the article -- and to put myself to sleep, I pulled the post off the blog. Now, I realize that I was really wide awake that night because I drank coffee at 9 p.m. and was worrying about an important meeting the next day - and that I actually stand behind the albeit feisty piece. If Gord and Kevin are going to stick their necks out then I shouldn't be a chicken, so back it goes: Exhaustion Leads to Nostalgia: How Far Into this Vortex Are We Willing to Go? Thanks to fantomaster and Aaron Wall somehow managing to comment on it before my 3 a.m. lullabye deletion.Labels: agencies, echo chamber, sem
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Andrew Goodman
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Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.
And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.
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