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Monday, August 13, 2007
Got this promo for an upcoming conference exhibit:
With a suite of search-related tools, and a dedicated group of industry solutions analysts, Nielsen//NetRatings can help you determine if your search strategy is working for you. Find out: - Your click-through rates on sponsored and organic search links
The first, a commodity (right there in your AdWords report); the second, implausible unless user privacy is compromised, or you're going with an expensive panel-based method. Will someone quit messing around and just tell me what ballpark we're talking here? Or will I need to visit the booth, enter a contest, talk to a booth person who doesn't actually know the price, and eventually get connected with a salesman who, after prequalifying me, might share the price for the high-end industry "solution"? And when I don't want that... what's left to buy, since I already get the basic stuff from Google, ConversionRuler, and all the rest of the javascript snippet gang.
- Your buyer conversion rate
The javascript snippet & reporting interface folks we've been dealing with all along (Google, Omniture, Yahoo, and 50 others) have it all covered, often at low or no cost. Welcome to the party!
- Who's driving the most traffic to your Web site
Can you say any basic logfile analyzer (free) or more sophisticated product along those lines (ClickTracks)... to the tune of 100's of vendors dating back to the mid-1990's? Surely you'll have to explain why yours is better? Different?Labels: web analytics
Posted by
Andrew Goodman
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D'oh!
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