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Friday, September 28, 2007
Do companies taking sneaky or heavy-handed actions not stop to think about the context of radical transparency in which they compete, sometimes too hard, for victory?
Because I work with a consumer review site, I know about how prevalent it is for some companies to try to fake reviews, post negative reviews on competitors, etc.
What's even more fun is that these efforts are often easily traceable to the head offices of the "anything to win" companies.
(This is something you can also do for click fraud, theoretically.)
Recently, a major North American provider of home repair related services - a real "poster child" for rapid growth with a very respected and hard-working rank and file staff - was caught posting false reviews not only on themselves, but malicious ones designed to harm competitor businesses.
We won't tell. We simply remove the reviews and warn the offender.
But honestly: we could tell. It could become national news. What were they thinking?Labels: ethics, transparency
Posted by
Andrew Goodman
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D'oh!
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