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Paid search training - March 22, 2010 with Page Zero Media
Thursday, September 20, 2007

Hey, Google!

I've come across some wacky advertisers using the term "WTF?" in ad copy in an obvious attempt to get noticed by using this obviously offensive verbiage. You might want to do a sweep.

While you're at it, though, please don't false-positive a company called the WTF Group. They are my office building landlord. I don't know what the WTF stands for in this case, unless it's a prefix to "...is the deal with the elevators?"

Summary: "WTF" in ad copy - not good for users. "WTF Group" - a real company.

Posted by Andrew Goodman




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