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Wednesday, September 12, 2007

A Short History of Web Analytics

If you're wondering about the development of the web analytics industry, and how we got so far, so fast, you might want to take a look at Jim Sterne's History of the E-Metrics Summits (reaching back to the proto-days all the way back to his traveling the world talking about the Internet back in 1993). The explosion of this event into a multi-track three-day event has really opened my eyes -- I'll be speaking here in October, but at least as exciting for me is looking forward to attending many sessions.

The trick will be, how to manage the rapid growth of the field while still maintaining that feeling of "a few pioneers in the lobby bar talking about the future". At this rate, we might have to kick a few people out of the lobby bar just to maintain that feeling.

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