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Thursday, September 27, 2007
Ever noticed that in some public bathrooms [/restrooms/washrooms/toilets/WC's], there has arisen a motley array of three or more generations of soap dispensers? The aesthetically pleasing one that is integrated with the sink isn't being refilled anymore, so you have to reach up and get your soap from the new, improved, highly functional yet somehow out of place dispenser that's been stuck onto the wall or mirror.
One way to look at this is that it's logical. The old ones weren't doing the job, and it would be too hard to remove them, so just tack up the new improved version and go with major dispenser overlap. And hope the new custodian fills up the right one.
Another way to look at it is that it's also vendor-driven. There was nothing wrong with the old one(s), but someone talked someone into buying the new one(s). Out with the old, in with the new. (OK, maybe not out with the old, but definitely in with the new.)
In my perfect world, there would be one soap dispenser option to reach for.
Apply this logic to thinking about third-party web analytics & ROI tracking, bid management,
and other accoutrements of online marketing, if you wish!
Posted by
Andrew Goodman
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