Reggie Davis, the man in charge of click quality at Yahoo, posts an update, including the news that advertisers will be able to block unwanted domains from Yahoo's partner network. This mirrors a feature Google currently has in place.
As an aside, it's worth noting that Yahoo is now offering more proactive refunds based on poor quality partner traffic. Some of my clients saw some solid ones for August, bringing ROI into line where it should have been.
Yahoo is clearly coming around to the view that if you get ahead of these issues, you make more money and create less hassle in the long run. It's all about accountability breeding confidence in the channel.
Posted by Andrew Goodman
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