Like a housing bubble, I'm seeing signs that the Facebook Over 35 Demographic hypergrowth may be reversing itself. Labels: facebook fatigue
I watched with interest (and I admit a vague sense of panic) as dozens of colleagues signed up to dozens of new groups on Facebook, apparently prepared to fritter away even more of their time on "nice to have" interactions of a business-relevant but semi-social nature. I think a few of these will actually stick. For example, if the time is ripe for a renewal of your interest in the Electronic Frontier Foundation, vegetarianism, or The Syrahs of Chile, then Facebook's as good a place as any to do it.
But the flurry of "unsubscribes" is interesting to watch.
Looks like the Professional Marketers I consort with were in there kicking as many tires as they could, to get a sense of the platform and the possibilities. Then, the Time Management Thing kicked in, and they got, well, tired. And the hell out.
Posted by Andrew Goodman
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