Every so often, I sort out and clean up, er, "archived" past notes, schwag, and mementoes from past conferences and trips. Labels: amnesiobilia, schwag-stalgia
Doing this today, I came across a pack of mints from "AOL Search." Beside that, a lanyard from a company called Claria. Who are these people? Why would someone do business with them? It doesn't immediately spring to mind.
Yet another reminder that what seems important in the Internet economy at any given moment may not be as meritorious of breathless anticipation as it may appear at the time.
Posted by Andrew Goodman
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