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Thursday, November 08, 2007
I've just been informed of something fun and timely being offered by Yahoo - a seminar on holiday advertising best practices. Stephanie Luttringhaus, avid bowler and communicator extraordinaire on behalf of Y!SM, writes:
"Pato Spagnoletto, Senior Director of Marketing at Yahoo! Search Marketing, is hosting a webinar on Wednesday, November 14, that I thought you and your readers may be into. It’s called “2007 Holiday Consumer Overview and Search Best Practices” and a ton of insight will be shared – from search best practices, to the impact of combining search and display, to 2006 holiday results/ consumer trends."
The fun part is that they're hoping for a lively Q&A component and they'd love your questions in advance, to spur discussion. Let's assume you're hoping for the best possible response from customers over the next six weeks. Do you have any questions for Yahoo? Anything at all about the best way to make some money from now until Xmas. Anything at all about consumer trends and patterns. What about worst practices? If you want to seed the Q&A with your custom question, send it on to me at [agoodman] [at] [my gmail.com address] and I'll pass it onto Stephanie and Pato. The best one will receive a free copy of Page Zero's very own Mastering Panama book.
The signup page for the webinar is here.
Speaking of which... Mastering Panama is really hard to do unless you've read Mona Elesseily's Mastering Panama! Go here to purchase your beautiful bound copy.
Posted by
Andrew Goodman
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D'oh!
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