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Monday, November 19, 2007

On the Road Again: I Drove to London





















London, Ontario, silly!

This is what it looks like when three ne'er-do-wells from a (somewhat) slick downtown Toronto search advertising shop take a day out to visit a college classroom at Fanshawe in London. As last year, the students in Liz Gray's Search Marketing class write ads and work with real AdWords accounts for small to midsized advertisers who volunteer to get involved. The practical experience no doubt makes the book-work more palatable.

We chatted with them on some of the cutting edge changes in SEM, and told them all about the fun things that have happened to us in the past year.

And then it was back onto the 401 to battle the gridlock and detours.

Left to right: Teran, Dave (untucked), me (tucked). What am I supposed to be now? Tucked or untucked? I can never remember. At least I remembered not to wear a suit. :)

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