Momentum seems to be building towards a spectrum auction in Canada that would potentially open the door to serious competition in a wireless communications market that is by many accounts the most overpriced on the market. Notwithstanding the fact that Rogers Communications has set aside up to $1 billion to bid on all or most of it, the opportunity for Canadian consumers rests squarely with the potential for foreign bidders to come in and disrupt the cozy confines of this monopolists' paradise.
This may not be as easy as it sounds, though. Although some mild deregulation has allowed Virgin Mobile to creep in here, for example, it's by no means a foregone conclusion that foreign entities will be allowed equal rights in the auction on spectrum rights.
I think I speak for most Canadian victims of overpriced wireless voice and data plans when I say: please, Google, please Microsoft, please, someone other than Bell, Rogers, and Telus bid on this spectrum and create new services to force the monopolists to compete. Heck, we'd even cheer eBay at this point.
I'm actually a happy customer of Rogers - cable, voice + data through Blackberry, home phone service over cable lines, and cable Internet at both home and work. Yep - the works! (I also listen to 680 News, attend several Blue Jay games a year at the Rogers Centre, have met several great Rogers folks at various networking venues, and have pitched at least one major division of Rogers as a potential client for our marketing services. O Canada!)
Rogers is a solid service provider. So it's not about bad service. It's about high prices. Pretty much the highest on the planet. Will someone in the government do something about this lack of competition... please?
Posted by Andrew Goodman
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