The "Google's going to have that bad quarter we've all been waiting for" prognosticators are out to play again. Labels: goog
I think the question turns on this premise that the spending on these ads, especially by small to midsized advertisers, is largely discretionary. Either that, or it's mostly measurably ROI-positive and dropping the spend would cause a company to stop making money.
In the mix here is Google's increasingly aggressive revenue optimization through its opaque bidding system that has returned many advertisers to the days of high minimum bids.
Anything could happen here. We'll have to read about it in the funny papers. But the long and the short of it is: if GOOG wants its revenue growth to look steady and smooth, it can do that.
Posted by Andrew Goodman
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