News just crossed my desk that Quantcast has secured $20 million in Series B financing. They're in the web audience measurement space that broadly includes leading players like Hitwise and comScore, but also upstarts like Alexa and Compete.com. Seems like a lot of analytics players want you to slap a little code on their website, and there isn't much of a revenue stream there yet, so isn't that a pretty big vote of confidence for yet another player in this space? Labels: web analytics
Well, they've got a lot of sites signed up to put that code on their site. So, in spite of the apparently speculative nature of business models like this, those putting in the cash must be doing so because they're betting on the value of rich user data. With Microsoft's new analytics platform aiming to add demographic info to the usual analytics mix, and players like Quantcast coming onstream, it looks like the business of deep web audience measurement is really heating up. That can only be good news for advertisers and publishers, but it will also raise ongoing privacy concerns, no doubt. For example, we have slapped the Quantcast code on this blog, but I'll bet you didn't know it. Well, now you do. A lot of bloggers like us don't spend a lot of time updating privacy policies and such, but at least that much, I've disclosed. For more, click "View...Page Source" on your browser.
Posted by Andrew Goodman
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