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Saturday, February 23, 2008

Rubel Takes "SEO Shenanigans" to Task

Phew. I was getting worried Danny Sullivan would run out of material soon. Luckily the attacks on SEO never cease -- this one by popular PR guru Steve Rubel, in connection with social media marketing.

And so it goes within the part of the world of search visibility that calls itself the "SEO industry."

Wandering around in London Thursday with Anne Kennedy and Mona Elesseily, prior to catching Spamalot (irony unintentional), someone remarked that sessions on "linkbaiting" have become increasingly popular.

My ever-unanswered question was: "how about the sessions on creating something fundamentally worthwhile, worth linking to or remarkable in some way beyond just a slight diversion, etc.?" Actually Steve, we're getting there. Don't sell the "SEO industry" short. They talk about those things too.

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